What do you think about when you hear the words "business asset." You may start thinking about your business, physical property (computers, equipment, inventory, etc.), the money you have in the bank, your client list, your database of subscribers, equity you may have in a building or a number of other "tangible" assets. No matter how many assets you can think of like this, none of them are your most valuable asset.
Your most valuable asset is invisible. It's not something you can touch or feel, nor is it a number on a bank statement somewhere. As a conscious entrepreneur, the greatest business asset you own is your FAITH! Now, do not get me wrong here. I'm not talking about anything that has to do with a particular religion. This is not about religious faith.
The type of faith I'm talking about is faith in your Divine Plan, faith in yourself, faith in the purpose you've been given to fulfill, faith in the Universe conspiring for your highest good (even when it appears like the opposite) , faith to invest in yourself when you do not know where the money is going to come from and faith that KNOWS no matter what, you'll be OK.
I understand that faith does not typically arise in a conversation about business assets, but yesterday I was blessed with having a profound conversation with a few of my mastermind collectors about the necessity for this asset in business. We were invited to spend our call talking about list-building strategies, but somehow ended up talking about what it really takes to succeed. Specifically, one of my colleagues asked me how I've been able to get to this point in my business … on the eve of launching my biggest event ever (The Freedom Formula Experience) and sending my book to best-seller status on Amazon.com.
My answer to her was "faith." And, from there our conversation loud and I realized how important it is to openly talk about this asset as a necessary part of your business. For me, faith is about laying EVERYTHING on the line, getting rid of your "back doors" and being willing to say YES to the opportunities that resonate with your soul. In the incredible movie, The Moses Code, Michael Beckwith said, "God does not call the qualified, he qualifies the called." And, this is exactly what I mean when I think about how faith has played a part in my success. I heard my call and said YES to the experiences that were my "qualification."
The same is true for any conscious entrepreneur. So, the next time an opportunity shows up for you that resonates with your soul, and you "re petrified to TAKE ACTION (believe me, I know how scary it is to take action when you have no logical reason to do so), I invite you to take a leap of faith and say YES to yourself! This tangible demonstration of faith is the quickest way to tell the Universe you are SERIOUS about getting out of your comfort zone and doing what it takes to fulfill your greatest dreams.